Macy's newest commercial introduces Usher and the enterprising the Martha Stewart. Usher notes that it took him 2 months just to find the right bottle for his new fragrance. As they walk and talk the last screen shot reveals all the of the products developed which proudly wear the Martha Steward brand signature. Usher exclaims "When do you sleep?"
Are you sleeping when it comes to producing new products and services for your company? In the last newsletter I encouraged business owners to come up with one idea to make someone declare "great gadget, great service"- and then go do it. People like Martha Stewart have what I like to call Intellectual Property and they are not afraid to use it. Someone invented the mattress, the pillow, pots and pans. Martha is showing they how to mass market. Okay, I know what you're thinking; well she's got the dough, the chutzpah, to make it work! Clearly her $638 million new worth is a financial place we all want to not only visit but also reside.
The question I put forth to you today, "What are doing with your intellectual property". Are you sleeping, when you should be in production of your next marketing blitz, product development or service improvement?
Action Assignment: Develop one idea, or product that will solve a problem. Make an outline it’s benefits and survey 5 current clients. Based on the feedback reveal it to the rest of your client base.
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