Develop A Twelve Week Strategy

Create a twelve week strategy to take you through the second quarter of 2013. As we end the first quarter, many business owners should be evaluating their bottom line to see what they can improve on for the rest of the year. The biggest challenge increase sales. Don’t stop by just adding a dollar value, make sure you add a goal with a number to help you know you have accomplished the goal. A great example, “I will increase customer base by 20%”.


Begin by thinking of new and different ways to attract customers. Use this as an opportunity to build on what’s already working. If you have a product or service that’s successful, create an add-on to keep your customer engaged, and interested in your service. For example, if you successfully provide group travel, think about offering group trips to travelers who frequently travel. Building add-ons also help to attract new and similar customers.

Understand the Sales Process

If you analyze the steps a customer goes through in order to make a decision to purchase, break down the steps and focus on improving them, you will become better at the sales process. Break down the steps and work through them every 12 weeks. You will absolutely improve.

How To Attract Customers

Many business owners only deploy a handful of ways to attract customers. Make a list of your products and services. Once the list is created, sit for an hour and make a list of ways to attract customers. Revise and rework the list every 12 weeks. For example you are a travel agent, what kind of travel group subsets can you attract? Can you provide travel for skiers,  golf tours, ministry groups?

Capture Your Best Buyers

Build a special program for your best buyers. Work on them regularly. If you focus on your best buyers your business will grow rapidly. Let’s face it we all know and love our best buyers, our favorite customers. Can you imagine what it would be like to have a list of favorites?
Create a profile of what your best buyer looks like. Use traits like, industry, business type, look at where you would find similar buyers. Focusing on attracting and retaining the best buyers will help to lower your marketing cost.
Looking for a way to attract new customers, need help creating a plan? Call me for a free consultation 678-460-7781, or click here to send me a message. I love to help small business owners become more successful. Know someone who needs to read this information, what not share the knowledge by clicking on the links below?